OUR
FOUNDERS
CO-FOUNDER & CEO
PHILLIP BÖNDEL
Phillip Böndel is a recognized brand expert and was chosen by the industry magazine W&V as one of the “Top 100 Heads of 2022”. After successful years as a consultant to Germany’s best-known rappers (including Kool Savas, Eko Fresh, AZAD), he built up the digital department of the renowned Düsseldorf-based creative agency BUTTER. Since 2019, Böndel has also served on the board of the German Association of Communication Agencies (GWA) and is a member of the Art Directors Club Germany (ADC).
CO-FOUNDER & CCO
TOBIAS KARGOLL
Tobias Kargoll is one of Germany’s leading experts on hiphop culture. He is the publisher of Germany’s biggest magazine for music culture, Hiphop.de, a co-organizer of beatcon congress and a known video presenter since 2005. He is teaching digital publishing at Heinrich Heine University Düsseldorf and offering corporate publishing, content and influencer marketing through his agency ManeraMedia.
OUR TEAM
Founded in january 2021, our team of cultural experts, consultants, data analysts, creatives and strategists ist constantly growing. The “inner circle” consists of almost 30 experts from germany, uk & france, as well as hiphop affiliates from all over the world.
Due to our decade-long roots in the culture, we know all relevant talents, labels, designer, companies and brand executives on first name basis. No matter if first or third tier in the culture – we have direct access and can still advise brands independently.
Furthermore, we have access to exclusive data & insights from Germany’s largest hiphop plattform hiphop.de.
OUR BOOK
Vom Erfolg der Hip-Hop-Kultur inspirieren lassen: Hip-Hop ist die bedeutendste popkulturelle Strömung unserer Zeit. Rap dominiert die Charts, Streetwear und Sneakers prägen die Mode und aus der Hip-Hop-Kultur entstehen Milliardenunternehmen. Hip-Hop ist Selbstermächtigung, die Überwindung von Klassismus und Rassismus, ein Identifikationsangebot an Millionen.
Phillip Böndel und Tobias Kargoll zeigen in ihrem Buch, wie sich Techniken und Mindset der Hip-Hop-Kultur für persönlichen und unternehmerischen Erfolg nutzen lassen. Auf einer Reise durch die Hip-Hop-Geschichte von den Wurzeln in den USA bis zur Gegenwart in Deutschland wird deutlich, worin der Erfolg der Kultur begründet liegt. Die Geschichten von Szenegrößen wie Specter (Aggro Berlin), Elvir Omerbegovic (Selfmade Records), Kool Savas und Raf Camora aber auch Banksy, Virgil Abloh, Karl Kani, Achraf Ait Bouzalim und Kanye West veranschaulichen die Erfolgsgeheimnisse der Hip-Hop-Kultur.
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