we analyze. we strategize. we advise. we execute.
We are experts, fans, consultants and creative minds from within the culture. We draw on the data and know-how of Germany’s biggest magazine for hiphop culture, Hiphop.de, run by one of our co-founders. We have access to the best designers, photographers, dancers, producers, rappers, writers, videographers and many more. This makes us the one-stop-shop for rooting companies into hiphop culture. And in everything we do, we not only contribute to our clients – but to the culture as well.
I. CULTURAL POTENTIAL-SCAN
Scan and comparison of the DNA strands of hiphop culture and the brand to identify culture potentials
II. CULTURE STRATEGY
Selection of the identified potentials condensed to a long-term strategy to root the brand into hiphop culture
III. CULTURE CONSULTING
Continuous consulting of the brand in order to gain long-lasting cultural credibility
IV. CULTURE WORKSHOPS
Several hours of knowledge to deepen the understanding of hiphop culture, its mindset and potential
V. CULTURE FORECAST
Outlook on the upcoming trends and potentials within hiphop culture
concept & content OPTIONS
I. CULTURE RELEVANT CONCEPTS
for products, sub brands, collaborations, events, activations & campaigns
II. CULTURE RELEVANT CONTENT
produced by our network consisting of some of the best designers, illustrators, photographers, producers, rappers, writers, videographers and many more talents from within the culture
I. ARTIST ASSESSMENT
Scan of the culture with all its art forms (music & dance, fashion & design, art) for fitting collaboration partners
Negotiation of licensing deals that are part of the concepts & strategies
III. SUPERVISING COLLABORATIONS
Taking care of the process and reporting the results
co-founder & chief executive officer
Phillip Böndel is a recognized brand expert and was chosen by the industry magazine W&V as one of the “Top 100 Heads of 2021”. After successful years as a consultant to Germany’s best-known rappers (including Kool Savas, Eko Fresh, AZAD), he built up the digital department of the renowned Düsseldorf-based creative agency BUTTER. Since 2019, Böndel has also served on the board of the German Association of Communication Agencies (GWA).
co-founder & chief cultural officer
Tobias Kargoll, our co-founder and Chief Cultural Officer, is one of Germany’s leading experts on hiphop culture. He is the publisher of Germany’s biggest magazine for music culture, Hiphop.de, as well as co-organizer of beatcon congress and a known video presenter since 2005. He is teaching digital publishing at Heinrich Heine University Düsseldorf and offering corporate publishing, content and influencer marketing through his agency ManeraMedia.