WE BUILD LONG-LASTING CULTURAL RELEVANCE

We provide guidance and support to brands seeking to enhance their revenue, market share, image, and brand awareness through cultural relevance. Our offerings span from gathering cultural insights to developing marketing and media strategies, activation concepts, and product ideas – all created from the culture, for the culture.

What we do

Our business units

Our company’s core is and always will be the desire to sustainably root brands into hiphop culture and enable the greatest talents from within. To do so, we created a data-based strategy framework to match brands with our 14 Hiphop Milieus, define the relevant cultural playgrounds – from music over fashion to art – and define the specific role the brand needs to play within.

Besides being authentic und gaining long-lasting credibility, it is crucial to be seen & heard in the right spots within the culture. We joined forces with one of the leading programmatic media agencies in Germany to build a media offer that’s exclusively focused on hiphop culture and curates all relevant media inventory.

DATA +
INSIGHTS

Our access to exclusive data sources allows us to generate both qualitative and quantitative data-based information. We uncover insights from various streams within hiphop culture, investigate trends, and identify business potentials – long before everybody else. We use this data as our basis for new products & ventures, brand strategies, activations, workshops and coachings. Did we mention our white papers & exclusive newsletter with free cultural insights yet? Check it out!

Data & Insights

14 Hiphop Milieus
Ambition Score Study
Ambition Five Award
Culture research
Culture workshop
Culture forecast

PRODUCTS +
VENTURES

Based on data & insights, we know what people from within hiphop culture want: the kind of brands, the right products, and the most popular benefits. Based on this foundation, we develop new products, platforms and brands that people integrate into everyday life. Our partners are renowned international brands as well as labels and artists from hiphop culture. Together we create a wide range of products, from fashion capsules to cosmetics, watches and banking products.

Produts & Ventures

Joint ventures
Subbrands
Re-Branding
Product developement
Plattform concepts
Collabs

Strategy
Consulting

The core of our company is and always will be the desire to sustainably root brands into hiphop culture and enable the greatest talents from within. In order to do so, we created a data-based strategy framework to match brands with our 14 hiphop milieus, define the relevant cultural playgrounds – from music over fashion to art – and define the specific role the brand needs to play within. The result: Brands overcome their business challenges, gain long lasting cultural credibility and increase their sales.

Strategy Consulting

Culture Identity Guide
Culture Playbook
Corporate Culture & HR strategy
Music & sound strategy
Channel strategy
Market analysis

Brand
Activation

To bring a brands culture strategy to life, we create unique activation concepts and experiences – from 360° campaigns over events to seedings and collaborations. In addition to the conception, we also curate all talents required for the execution and supervise the results. See us as your one-stop-shop for hiphop-culture. Since we only work with creatives from hiphop culture, everything is 100% authentic and enables the greatest culture on earth. That is our mission. It is also the foundation of our standing in hiphop culture and the reason why our actions are embraced.

Brand Activation

360° campaigns
Events & experiences
Artist & brand collabs
Ambassador programs
Seedings
POS

Media

Media strategy