WE BUILD LONG-LASTING CULTURAL CREDIBILITY
We are Europe’s premiere one-stop-shop for hiphop-culture. We deliver Insights, Products, Strategies, Concepts, Activations, and Media for and from hiphop culture – including music, fashion & art.
We believe in a holistic approach in order to create a long-term strategy based on a deep analysis of the culture and brand DNA. Founded in 2021, we are already trusted by some of the biggest brands in the world, from sports & fashion over spirits to consumer electronics.
What we do
Our business units
Our access to exclusive data sources allows us to generate both qualitative and quantitative data-based information. We uncover insights from various streams within hiphop culture, investigate trends, and identify business potentials – long before everybody else.
Based on data & insights, we know what people from within hiphop culture want: the kind of brands, the right products, and the most popular benefits. Based on this foundation, we develop new products, platforms and brands that people integrate into everyday life.
Our company’s core is and always will be the desire to sustainably root brands into hiphop culture and enable the greatest talents from within. To do so, we created a data-based strategy framework to match brands with our 14 Hiphop Milieus, define the relevant cultural playgrounds – from music over fashion to art – and define the specific role the brand needs to play within.
To bring a brands culture strategy to life, we create unique activation concepts and experiences – from 360° campaigns over events to seedings and collaborations. In addition to the conception, we also curate all talents required for the execution and supervise the results. See us as your one-stop-shop for hiphop-culture.
Besides being authentic und gaining long-lasting credibility, it is crucial to be seen & heard in the right spots within the culture. We joined forces with one of the leading programmatic media agencies in Germany to build a media company that’s exclusively focused on hiphop culture and curates all relevant media inventory.
DATA +
INSIGHTS
Our access to exclusive data sources allows us to generate both qualitative and quantitative data-based information. We uncover insights from various streams within hiphop culture, investigate trends, and identify business potentials – long before everybody else. We use this data as our basis for new products & ventures, brand strategies, activations, workshops and coachings. Did we mention our white papers & exclusive newsletter with free cultural insights yet? Check it out!
Data & Insights
- 14 Hiphop Milieus
- Ambition Score Study
- Ambition Five Award
- Culture research
- Culture workshop
- Culture forecast
PRODUCTS +
VENTURES
Based on data & insights, we know what people from within hiphop culture want: the kind of brands, the right products, and the most popular benefits. Based on this foundation, we develop new products, platforms and brands that people integrate into everyday life. Our partners are renowned international brands as well as labels and artists from hiphop culture. Together we create a wide range of products, from fashion capsules to cosmetics, watches and banking products.
Produts & Ventures
- Joint ventures
- Subbrands
- Re-Branding
- Product developement
- Plattform concepts
- Collabs
Strategy
Consulting
The core of our company is and always will be the desire to sustainably root brands into hiphop culture and enable the greatest talents from within. In order to do so, we created a data-based strategy framework to match brands with our 14 hiphop milieus, define the relevant cultural playgrounds – from music over fashion to art – and define the specific role the brand needs to play within. The result: Brands overcome their business challenges, gain long lasting cultural credibility and increase their sales.
Strategy Consulting
- Culture Identity Guide
- Culture Playbook
- Corporate Culture & HR strategy
- Music & sound strategy
- Channel strategy
- Market analysis
Brand
Activation
To bring a brands culture strategy to life, we create unique activation concepts and experiences – from 360° campaigns over events to seedings and collaborations. In addition to the conception, we also curate all talents required for the execution and supervise the results. See us as your one-stop-shop for hiphop-culture. Since we only work with creatives from hiphop culture, everything is 100% authentic and enables the greatest culture on earth. That is our mission. It is also the foundation of our standing in hiphop culture and the reason why our actions are embraced.
Brand Activation
- 360° campaigns
- Events & experiences
- Artist & brand collabs
- Ambassador programs
- Seedings
- POS
Media
Besides being authentic und gaining long-lasting credibility, it is crucial to be seen & heard in the right spots within the culture. We joined forces with one of the leading programmatic media agencies in Germany to build a media company that’s exclusively focused on hiphop culture and curates all relevant media inventory. Both on- & offline, always from within culture. Starting in December 2022. Get in touch for more info.
coming soon
Check out our team
our setup ›››