Y-3 X Real Madrid, Puma x Azad, Palace x Mercedes AMG & more – This is what you missed last week

Alina Amin



Weekly recap

Many things are going on in Hiphop business, and last week was no exception. Are you having problems keeping up? We got you covered. Like every week, we’re here to take you through all the memorable collaborations and business happenings in Hiphop and street culture.

In this edition of our “This is what you missed last week,” we’re talking about Adidas’ and Yohji Yamamoto’s brainchild Y-3 collaborating with Real Madrid as well as Puma and German rapper Azad getting together. And meanwhile, Palace continues to do its thing and announces a project with Mercedes AMG.

Let’s get into it.

Y-3 and Real Madrid celebrate together

Y-3, Adidas’ and Yohji Yamamoto’s joint brand, and Real Madrid get together for a party. While the soccer team is celebrating its 120th birthday, Yohji Yamamoto and Adidas commemorate their 20th year of working together.

A perfect reason to get together for a joint capsule. The collection, presented by Real Madrid, features clothing and accessories for the field and the streets. Prominently featured was a black jersey with white writing on it – the team’s fourth jersey.

It’s not the first time the soccer team and the streetwear conjunction are working together. They already released a joint collection in 2014.

Subscribe to our newsletter for more updates and deep dives in the field of hiphop business and marketing.

    Azad goes Puma

    OG rapper Azad connects with the sportswear classic Puma for a joint sports jacket. The black jacket with white detailing features the Puma logo on one side and Azad’s infamous logo embroidered on the other.

    Undoubtedly one of the greatest German rappers of all time, Azad makes a true street classic – the Puma tracksuit – his own. Combining two beloved brands for a re-edition of a fan favorite.

    What makes the entire project so unique is – no offense – that Azad’s logo is definitely one of the better ones in German rap. Making the jacket feel really authentic.

    To top things off, the jacket wasn’t even on sale. He raffled it on his Instagram account.

    Mercedes x Palace: All good things come in fours

    After linking up with A$AP Rocky’s creative venture AWGE, Mercedes is back with another street fashion project. But this time, it’s AMG doing the magic.

    Together with London-based Palace Skateboards, Mercedes-AMG revealed four Art Cars inspired by the four cities where Palace holds its flagship stores: London, New York, Los Angeles, and Tokyo.

    The artwork on the four different models, an AMG A 45 S, an AMG GT 63, an AMG SL 63, and an AMG GT 63 is an homage to the British tuning scene of the 60s and 80s.

    The cars are currently not for sale. But a great example of a credible collaboration, where both brands show mutual respect. While AMG has Palace’s British heritage and brand story all over it, Palace does what it does best and delivers contemporary and inspiring art.

    Pusha-T and Arby’s fight McDonalds

    And as always, we’re ending this week’s roundup with a feel-good story. This time Pusha-T and the American fast-food chain Arby’s got together to fight their common enemy: McDonald’s.

    For Arby’s, it’s a competitor; for Push, it’s an old foe: The rapper wrote the infamous McDonald’s jingle for which he got underpaid. But that’s not the reason for this 2022 diss track. King Push recently ate the Filet-O-Fish that was so bad he had to make a song about it.