Travis Scott, Juju x About You, Bonez MC & more – This is what you missed last week

Till Hesterbrink



Here is what you missed

At this point, we expect you to know what’s coming: The hottest moves in the world of hiphop business.

For this weeks’ “This is what you missed” we are looking at what could be Travis Scott’s newest venture, talking about Juju’s exclusive deal with About You and presenting the upcoming drinks of Bonez MC and RAF Camora.

Lots to cover, so let’s get into it:

Listen to Travis Scott’s upcoming Album on the “Utopia” AirPods

After an extended social media hiatus, Travis Scott reported back last week. And apart from a picture of him at the beach, he brought with him exclusive pics of headphones that appeared to be his own.

The customized AirPod Max come in the classic clean black design and only have branding on the left ear cup. There it says “Utopia”, which has been rumored for some time to be the new album title of the megastar.

When the Travis Scott branded AirPods will drop, how much they will cost, and whether they will even be made available to the broader public is still up in the air. But there’s a good chance a special edition could be on the way.

Making moves: Juju x VierVier X About You

Juju made her next big advance into fashion. The third collection of her own clothing brand “VierVier” has been released, again exclusively at About You.

A little over a year ago, the first VierVier capsule collection debuted at About You. Since then, Juju has been steadily pushing and developing her brand. For the latest collection, the Berlin rapper relies on both velvet and metallic looks. Making for quite interesting contrasts.

This should keep Juju quite busy in terms of business. After all, she also launched her own secco not long ago – Hardcore High. Now only a new album is needed to satisfy the fan’s hearts.

Wild Crocodile & Karneval: Bonez MC & RAF Camora

And if we are talking busy business schedules, you can’t miss out on Bonez MC. That’s because the self-proclaimed social media boss announced via his Instagram Story to his two and a half million fans last week that they have been thirsting for long enough.

The Karneval brand under which he and his partner RAF Camora have previously distributed vodka is expanding its range. In the future, the thirst of all underage fans will also be quenched. Namely with the Wild Crocodile soft drinks, which are to be released in the near future.

And the alcoholic offer is also expanded to include pre-mixed cans.

Almost two years ago, the two hitmakers announced their drink befittingly with a track of the same name. The accompanying video has so far been viewed more than 56 million times on YouTube.

Feel Good Story of the Week

Rapper Viko63, who has gone viral in recent months, taking the country by storm with his “Mucho Gusto” track, is also actively pursuing a career in fashion as a runway model. Thus, the young artist recently modeled for Fendi and Prada at the Milan Fashion Week.

In doing so, he is following in the footsteps of Gucci Mane and 21 Savage, who also dabbled in modeling last year in addition to rapping.