Our publishers Tobias ‘Toxik’ Kargoll & Phillip Böndel talk about mindset in their news column for W&V
The essence of hiphop
From now on, our publishers Tobias ‘Toxik’ Kargoll and Phillip Böndel will write a monthly column for the German marketing magazine W&V. In their first article, they talk about hiphop mindset and the philosophy of creating something out of nothing.
As the essence of hiphop, ‘making something out of nothing’ means carving out your own space. As they explain, this mindset is the reason why Kanye West founded his incredibly successful fashion label with Yeezy or Dr. Dre built his headphone brand with Beats by Dre.