Our founders Tobias ‘Toxik’ Kargoll & Phillip Böndel talk culture and authenticity with Business Punk

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What can brands learn from hiphop? And how does cultural marketing work exactly? In their Interview with René Krempin from Business Punk, our founders explain the common mistakes brands make when they try to use hiphop culture as a marketing tool and how it’s done right.

At The Ambition, it’s our goal to do hiphop business consulting the right way. As we all know, using hiphop as a marketing tool isn’t new – but it’s an art that seeks to be mastered. Whether it’s an ad, a collab, or a streetwear collection. It’s not always easy to hit the right spots.