Ambition and Underdog Mindset as Success Factors
Our founders are dropping their own book
Ambition and underdog mindset
Tobias Kargoll and Phillip Böndel explain the success formula of Hiphop in their new book. By looking at the big bang of the culture in New York in the seventies, today’s success in Germany becomes explicable.
“Erfolgsformel Hip-Hop – Ambition und Underdog-Mindset als Erfolgsfaktoren“ provides applicable knowledge for entrepreneurship, marketing and one’s own career. Let’s take a detailed look.
42 percent of Gen-Z identifies with Hiphop culture. German rappers are breaking streaming records, Virgil Abloh is the head designer at Louis Vuitton, Banksy is the most famous artist on the planet. A prototype of Kanye West’s Yeezy sneakers changed hands for 1.8 million Dollars, Dr. Dre and Jay-Z became billionaires as entrepreneurs. All these successes have the same reasons.
Our founders are experts on the business aspects of Hiphop culture. Tobias Kargoll is the publisher of the magazine Hiphop.de, video presenter and lecturer for viral marketing as well as digital publishing. Phillip Böndel is the managing director of the creative agency BUTTER., board member of the Gesamtverband Kommunikationsagenturen GWA and a former music manager.
Together they host the Handelsblatt podcast LRNINGS. In 2021, they founded Germany’s first consulting company for hiphop culture: THE AMBITION. Their clients include Havana Club, Chivas Regal, Red Bull and the Basketball Bundesliga.
Tobias Kargoll and Phillip Böndel explain Hiphop’s formula for success in their new book. The visionaries behind the country’s most successful rap labels have their say, as do adidas Energy boss Till Jagla, presenter Rooz Lee and the creator of the hyped streetwear brand 6PM, Achraf Ait Bouzalim. Their stories and those of the icons from the USA provide applicable knowledge for entrepreneurship, marketing and one’s own career.
“Erfolgsformel Hip-Hop – Ambition und Underdog-Mindset als Erfolgsfaktoren” will be published by Campus Business on October 14, 2021. Secure your copy now!