Snoop Dogg invests Millions in a Berlin-based Cannabis Start-Up
A million dollar business
Snoop Dogg’s investment happened during the series-a-financing round. This raises Sanity Group’s total capital to approximately 77 million Dollars. With the new capital, Sanity Group, founded in 2018, aims to advance medical cannabis research and expand its consumer health- and well-being-business.
“We’re very happy to profit from Casa Verde’s expertise and experience” explained Sanity Group-founder Fabian Friede. Finn Hänsel, co-founder, added that the support by Casa Verde isn’t only a success but also an important sign for the European market.
With an A-lister like Snoop Dogg in their midst, Sanity Group is expanding its roster of famous investors. Other investors include producer and rapper Will.I.Am, German TV-personality Klaas Heufer-Umlauf or football-star Mario Götze. In addition to that, various VCs like HV Capital, Calyx, SevenVentures and Bitburger Ventures are part of the company.
For Casa Verde, it’s the first investment in Germany. Co-founded in 2015 by Snoop Dogg, it currently holds shares in 20 cannabis companies all over the world. Last month, October 2021, they invested in the portuguese start-up Acecann.