Rihanna’s extremely successful make-up brand Fenty Beauty got together with the art and design collective MSCHF for a special drop. Together, they worked on a red lip gloss reminiscent of, well, ketchup. The product comes in a package of six sauce-style sachets – and some of them are actual ketchup.
For 25 US Dollars, people can buy the box that contains either a couple little baggies of some new Fenty goodness or actual sauce. Fittingly, the whole thing is called “Ketchup or Make-Up?”.
MSCHF is constantly working on drops and products together with famous collaborators from the culture. They have created hype with and for artists like Tyga or Lil Nas X – always through dropping controversial or just funny products.
Whether or not you find it gimmicky, MSCHF regularly proves that thought-out, clever collaborations are always a win.