Luxury brand Rhude embraces its love for gangsters and hiphop

Rhude Spring/Summer ’21

Luxury brand Rhude takes on popular hiphop influences and embraces the culture for its Spring/Summer 2022 collection. Founder Rhuigi Villaseñor presented the latest collection of his popular brand in front of the biggest rap stars in the U.S. and one of them even walked the catwalk for the crowning finale.

It’s not the first time Villaseñor has incorporated his love for hiphop into his work. For Rhude’s very first fashion campaign, the designer secured a top star of the culture.