Rappers are selling nail polish and this is just the beginning
Let’s defy somy
Kid Cudi went to the CFDA Fashion Awards in a custom bridal gown – his second homage to the late Kurt Cobain this year. Of course his outfit made headlines. After all, men wearing dresses is still considered to be rather risqué. But, just like everything else, there are changes going on in the spheres of heteronormative fashion.
The music industry has had its fair share of gender-norm-defying icons. Prince, Jimi Hendrix or David Bowie – they all chose to wear clothes that were out of the norm of traditional men’s wear. Since then, unisex fashion – even if not mainstream – has been a thing that exists in the minds of modern consumers.
Design-icons like Yohji Yamamoto pushed the idea of unisex clothes even further with his popularity rising in the 80s. Since then, celebs have been giving genderless fashion moments.
once and for all
So, fighting against traditional dressing isn’t something new. What does Hiphop, or rather Hiphop’s icons add to this movement?
Hiphop of all music genres – a genre that is traditionally considered to be hyper-masculine – currently seems to be on the forefront of that movement. With the heavy influence that Hiphop has on Gen-Z and Gen-Z has on the general progression of trends, it’s only getting better from here.
While putting on nail polish and dresses on as a man always had a touch of *scene* and being *niche*, it’s now a widespread trend. That makes it less innovative but also more accepted in society. Which means that genderless fashion, jewelry and make-up could take over the industry for good.
What does that mean for brands? It’s time to take that final step out of your box.