German car manufacturer Porsche just published a cultural and travel guide on hiphop in Europe. In collaboration with the journalist Niko Hüls, Porsche is blessing us with a book called “Hip-Hop Culture – A Road Trip through Europe”, which will answer all your questions about hiphop, culture and music.
The guide is part of Porsches ongoing series “Back to Tape” that stands for “diversity and cultural values”. The 212-pages long book deals with the development of hiphop youth-culture in Europe. It features a total of 17 artists from all around the continent.
The project follows an integrated storytelling approach, which includes two film documentaries as well as social media content on Instagram, Twitter, TikTok and Spotify.
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