Pharrell Williams and Adidas make a robot deliver their new sneakers
The more the merrier
Hiphop multi-talent Pharrell Williams and Adidas are back at it. Their newest project features an Adidas PM HU NMD sneaker, the artists’ very own model. Continuing their long history of iconic collabs, they’re releasing the colorway “Cream”. To announce the fresh drop, the partners came up with something special, to say the least.
For the first look, they chose to gift Pusha T a pair of the new kicks. But this wasn’t supposed to be a normal seeding (the process of gifting new items to friends and creatives). After all, seedings are the perfect occasions to make an Instagram-able appearance. So, they made a robot deliver the shoes.