Cultural credibility is key for brands. Music videos demonstrate which brands are truly rooted in culture. Believe it or not, the biggest part of placements is not paid for but the artist’s way of depicting their world.
Berlin-based rapper Pashanim embodies the zeitgeist like no other and is considered one of the hottest artists on the Gen-Z side of German hiphop. His generation’s mindset gets pretty clear when you check out his most known video.
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