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The Ambition and Appinio survey: Hiphop heavily influences what Gen-Z buys

hiphop moves Gen-Z like no other subculture does
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A$AP Rocky x Mercedes, Supercuzz, Savage x Fenty & more – This is what you missed last week

A$AP Rocky & Mercedes Benz team up for a fashion collab, while Snoop Dogg is the hero we need. And Rihanna is about to get even richer.
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FaZe Snoop, Supreme x Burberry, 032c x Snipes & more – This is what you missed last week

Snoop Dogg becomes a member of FaZe Clan while Supreme, Burberry, 032c and Snipes announce new collaborations
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Givenchy, Supreme and Yohji Yamamoto: Inside Chito’s Mastermind

What makes Chito's artworks so special?
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adidas, Drake, Unity charity shirt & more – This is what you missed last week

Adidas unveils a new luxury partner, we thank for a successful charity campaign and Drake saves restaurants
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Charity T-shirts: Please help us raise 10.000 € for war victims in Ukraine

Our goal: To sell all 100 shirts as soon as possible and raise 10.000€ for STELP e.V. and their mission in Ukraine
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Kanye doesn’t need Balenciaga, but Balenciaga needs Kanye

Kanye makes Balenciaga's world even bigger
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Snoop Dogg, Kanye West, Daily Paper & more – This is what you missed last week

Snoop Dogg has become a high fashion model and Kanye West is once again trying to shake up the music industry
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Hiphop is the voice of Gen-Z and the viral TV series Euphoria proves it

Euphoria and Hiphop are a match made in heaven
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Kanye West, Super Bowl, Reebok & more – This is what you missed last week

McDonald's got none other than Kanye West for their Super Bowl ad and there has been probably the most hiphop halftime show of all time
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