Overkill and adidas get traditional for the ZX 8500 with 1UP

The life of the party

Overkill – the graffiti mag turned streetwear retailer – just released a special collaboration with adidas. Together, they launched a colorful graffiti-themed sneaker that goes back to the roots of the online retailer. With a blend of loud colors, this shoe is guaranteed to make its wearers feet the life of the party.

The Overkill x adidas ZX8500 comes with a light upper that’s accentuated with neon colors. To market the bold release, the collaborators got help from none other than Berlin-based graffiti collective 1UP.