The collaboration of the two isn’t just a coincidence: It’s the originator of the dad shoe and the father of Light Beer coming together, to one-up each other and create the ultimate fatherly product.
Inspired by the New Balance 624, the Shoezie features material from the classic shoes with the shape being precisely fitted to your average beer can. The leather upper is topped off with a rubber sole, that keeps your beer warm at any moment.
The ultimate dad-product came to place when Miller Lite the flamboyant koozie. Sofia Colucci, Vice President of Marketing, Miller Family of Brands, explained the relationship between the two brands, specifically accentuating the authenticity of the collaboration work.
“As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that. When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic “Dad Shoe,” New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course, raising a Miller Lite, one can at a time.