McDonald’s, Pharrell Williams, Moncler & more – This is what you missed last week

Alina Amin



What you missed

Like every week, we’re back with another recap of the most important happenings of the hiphop and street fashion business world.

This time, we have McDonald’s getting together with the Finnish streetwear brand Vain, Pharrell Williams and Moncler as well as the Jägermeister x 474co collab.

Lots to cover, so let’s get into it!

Vain x McDonald’s

In the age of collaborations and joint collections, it’s pretty hard to stand out. Ironically, the over saturation of these types of ‘hyped’ projects made it especially hard for big brands to sell. A high number of collaborations are perceived as a mere marketing tactic with no proper ground. Thus, the image of collabs has turned from guaranteed success to sell-out.

Surprisingly, one of the world’s biggest companies has recently come out with a collaboration that is making serious waves. Why? Because it’s an unlikely project. We’re talking about the McDonald’s x Vain street fashion collection.

Vain is a Finnish street fashion brand that, contrary to what some would believe, isn’t (or wasn’t) exactly big. The brand was about 18 months old, when the creative team leader of McDonald’s Finland decided to propose the idea of a collaboration. He got the idea after spotting one of their pieces on the Finnish rapper Cledos.

The joint project has turned out great: Vain has seen a huge growth and McDonald’s Finland is cooler than ever. What’s the project about? Together, the partners are dropping a 30-piece-collection exclusively for McDonald’s employees. They aren’t forced to wear the clothes (but honestly, why wouldn’t they?) – it’s more about the fun aspect. The fast-food giant aimed the entire campaign at the greater goal of making the brand a more interesting employer. Seems like a success!

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Jägermeister and 474co

Liquor brand Jägermeister teams up with the Manchester-based sustainable street fashion brand 474co to release a capsule collection.

The 474co x Jägermeister collab features 14 limited-edition pieces, ranging from jackets, jumpers, and hats. The branding of each partner is combined and weaved in to the pieces. The garments are made of 100% organic cotton and other high-quality, ethical materials.

Pharrell and Moncler

Pharrell Williams joins Moncler’s 70th birthday celebration with a rubber edition of the brand’s popular Maya coat.

Moncler is currently working on a list of celebratory collabs. For that, they have teamed up with seven designers to recreate the Moncler Maya puffer jacket. The collaboration series, titled the Maya 70, was kicked off in October with Palm Angels.

Pharrell’s co-creation added a new dimension to the signature puffer jacket by revamping it in black rubber.