Making a business: RIN from Bietigheim-Bissingen
RIN, born Renato Simunović, is originally from Croatia and grew up in a small town called Bietigheim-Bissingen, in the South of Germany.
He started making music when he was just 16, together with the rapper Caz but it wasn’t until 2016, four years later, when he released “Bianco” with Yung Hurn, that he hit his big break. Since then, RIN has been famous for making a youthful sound that, while progressive, also hits the mainstream from time to time.
But we’re not here to talk about RIN’s impressive music roster. We’re here to talk business.
Compared to other successful rappers, RIN is a kind of unicorn. He doesn’t live in a big city; he doesn’t have your typical German gangster backstory, and he actually seems quite normal. He is precisely normal in the sense that he is pretty relatable. Just your next-door-friend, that’s also a famous rapper.
Over the years, RIN has made his small city background his brand with his 2021 album called “Kleinstadt”. And that also follows through with this brand Ljubav, where “regional is the new international”.
RINs fans are young and ready to buy stuff – but only the good sh*t. And the artist seems to deliver just that. Over the years, he developed his own authentic brand – one that differs from many famous rappers. RIN is fun. He’s quirky on TikTok and relatable in his ways.
The same goes for his music. While being a big artist, RIN has a sound that is just enough niche to develop a cult following.
Now, he’s combining his knowledge and his distinct brand to create something even bigger – something that was missing: Good quality and stylish, sustainable streetwear.