Creating hype through collaboration
The Ambition London Edition #4
“The other cities were just thankful for us being there!”
For us, the venture is a prime example of how established brands can support young designers in creating even more cultural momentum. Hyped brands, in turn, can inject their unique qualities into partnering products. Our key learning: It’s about who you want to target, and how you can get there. Pushing brands, artists and products that your dream audience already loves is a great way of doing just that.
Hanna Linnéa Mödder visited the team on their last tour stop, and spoke to fans and founders alike to see first-hand how the concept works.
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