The new Stüssy and Comme des Garçons collab is a perfume

A different collab

The streetwear and skate brand Stüssy is partnering up with avant-garde fashion label Comme des Garçons to launch their next big collaboration. And unlike one would expect, it’s not a classic streetwear drop. Instead, the brands are releasing a perfume that’s inspired by the roots of Stüssy.

The fragrance called “Laguna Beach” gets its name from the place, where Stüssy was born. Founded in the 80s by Shawn Stussy, the American brand has manifested itself as a staple in hiphop culture. Now, it continues its evergreen growth into new areas of business.