Katja Krasavice, adidas x Gucci & Tyler, The Creator – This is what you missed last week

Till Hesterbrink



This is what you missed

What a week it has been. Filled to the brim with happenings in the world of business and hiphop. But we got you covered! For our weekly recap we look back at all the major news, so yo’re alway up to date.

This time, it is YouTuber-turned-musician Katja Krasavice, who launches her new beverage. And if you didn’t notice, the new adidas x Gucci collection has finally arrived. Unlike the upcoming GOLF Le FLEUR x Converse collab. But more on that, later.

For now, it’s lots to cover, so let’s get into it!

Katja Krasavice is your new “Sugarmami”

Katja Krasavice announces via Instagram to release her own soft drink in the near future. It is to be called “Sugarmami” and Katja says she has been working on the drink for “the last two years”.

And we nearly would have never had the opportunity to indulge in this soft drink:

“Between highs and lows – between days when I thought I wouldn’t bring this drink out after all because it wasn’t perfect yet!”

Sugarmami is to be introduced to the public with a total of four different flavors. Those who already can no longer hold on to themselves, should now quickly follow the Instagram page of the drink. In the next few days, all followers will be entered into a draw for the chance to taste-test the drink with Katja before it is released.

It is still unclear when exactly it will be launched. As of now, only “this summer” has been announced as a broad time period.

adidas x Gucci has finally arrived

The collab that every influencer has been waiting for over the past few months is finally here. adidas x Gucci.

Lovers of high fashion streetwear crossovers can currently go HAM via the adidas app, the Gucci online store and a number of pop-up stores. The selection is remarkable. There really is something for everyone. Whether it’s sneakers, handbags, tracksuits, necklaces or hats.

But you got to have deep pockets. Prices can easily go up to almost $5,000.

Tyler, The Creator puts “fresh fish” on the menu

Artistic mastermind Tyler, The Creator has blessed us again, with the new GOLF Le FLEUR x Converse teaser. Rarely have you seen a shoe advertised in such a way as the upcoming GOLF Converse.

We don’t even want to spoil the one-minute clip. Just take a look for yourself.

The shoe will come in two colorways, one in “Curry/Copper Tan” and one in “Oil Green/Bison”. The GLF 2.0 is the continuation of the collaboration that already started in 2017.

The sequel to one of the most popular Converse of recent years is coming soon. Real soon. June 9th is the announced release-date and retail price is $110. It will be available via the Converse online shop.