Streetwear meets alpine
Icy Park: Beyoncé & Adidas drop their third collection
So Icy Park
Back in 2016, Beyoncé founded her fashion brand Ivy Park, named after her daughter Blue Ivy and Parkwood Park in her hometown of Houston. Since last spring, the superstar has been releasing joint collections in collaboration with German sports manufacturer Adidas.
The newest one of these collections is soon due and connects more with the culture than ever. After all, one of the models for the campaign is none other than rapper Gucci Mane.