Ultimately it’s the common mindest and the shared connection to the culture, that brings Hennessy and German rap together.
“We are excited to work with THE AMBITION and the many talents from hiphop culture involved to launch an authentic campaign that expresses Hennessy’s connection to the culture. Hiphop and Hennessy share a common mindset and have always belonged together,” said Christoph Schmidt, Marketing Manager Spirits at Moët Hennessy Germany.
Special thanks to the team and everybody involved
Lara Muhn, Head of Strategy at THE AMBITION
Lisa Gröning, Culture Consultant at THE AMBITION
Voiceover: Tobi Oebel, Cultural Innovator and Copywriter
Layouts: Julian Meinert, Creative Director and Designer
Visuals: Viktor Heinz engagiert, Video producer
3D Animations: Richard Rilinger, Artist