Fashion & Gaming
Brace yourself for the upcoming Xbox & Gucci collab

Till Hesterbrink


Fashion     News     

Xbox by Gucci

Probably one of the most unexpected collaborations of the year is coming up. Microsoft’s Xbox and the fashion label Gucci seem to be working on a joint collection. What this will look like exactly is not yet known.

However, some teasers have already been dropped.

The Xbox x Gucci collab is approaching fast

At the moment, the Xbox by Gucci website only contains the hint that you should sign up for the newsletter to get all the information about the collaboration as soon as possible.

A few days ago, the two were already engaged in a little back and forth on Twitter. The Xbox account referenced the “GG” at the end of a game, an abbreviation for “good game”. Gucci with its double G monogram, of course, gratefully accepted this alley-oop. Rumors have been swirling ever since.

100 Thieves CEO Matthew “Nadeshot” Haag now shared an image of what appears to be a suitcase with a tag featuring the logos of Gucci and Xbox attached to it.

Gucci has collaborated with 100 Thieves in the past. An e-sports organization that belongs in part to none other than Drake.

Xbox celebrates its 20th anniversary on November 15th. Many suspect that the collaboration between the two powerhouses will be unveiled on that date. Whatever it will be.


Gaming and fashion

Xbox follows in the footsteps of Sony Playstation with their new collaboration. The Japanese console manufacturer has often relied on fashion collaborations in the recent past.

Be it a streetwear collaboration with fashion retailer Snipes or the cooperation with Travis Scott and Nike for a joint Nike Dunk Low and the PG5s.

You can read all about what gaming and hiphop have in common right here.