“Goon With The Spoon”: E-40 starts his own meat business
a lifelong dream
The 53-year-old rapper has partnered with Justin Kinder of Kinder’s Meats, Deli and BBQ to launch his brand and the inaugural line of sausages. First flavours include Teriyaki Pineapple Chicken sausage, Philly Cheesesteak Chicken sausages, Hot Beef sausages, Mild Beef sausages, the Choices (Yum) Sausage Bundle and Turf burritos.
It’s the first major project of the brand that is planning to expand the business beyond meats. According to the “Goon With The Spoon”, they will produce skewers, ice cream, and pre-packaged meals as well as cookbooks, cooking shows, and open restaurants.
This all fits E-40’s social media activities pretty well. On the official “GWTS”-Insta-account, the rapper already showcased his talent in cooking with an array if savoury meals and soul foods. For the launch, E-40 explained on Insta how he “fulfilled a lifelong dream” of his:
“Fulfilled a lifelong dream today with the formal launch of my @GoonWithTheSpoon brand and inaugural sausage line! We’re in production and about to take over the food industry now”
Fans and gourmets can buy the sausages on the dedicated website.
food and hiphop
Rappers and food: A match made in heaven. Recently, we have been seeing edible goodness from all types of Hiphop-artists. Not only in the US but also in Germany. A record-breaking example if of course Capital Bra’s “Gangstarella” pizza.
But we also got Xatar’s “Köftespiess”-business that does have quite a few parallels to E-40’s new venture. Whether it’s the authentic name or the ambitious endeavour. Both seem to have cracked the code when it comes to building an authentic business that’s credible through and through.
Want to understand cultural credibility and the magic behind our favourite rapper-meats? Get our whitepaper here.