Weekly

Goldmann ice cream, Ufo’s nohugs & Shirin David – This is what you missed last week

WORDS BY
Alina Amin

DATE
14.04.2022

CATEGORIES
News     

News, news, news

Another week went by and it was a crazy one. Not one but three German rap A-listers have blessed us with news from the business world. Xatar and the whole Goldmann team, Ufo361 with his brand nohugs and Shirin David with her line of iced tea.

And as always, we have a feel-good story for you guys at the end of our weekly recap.

Lot’s to cover, so let’s get into it:

Xatar makes ice cream
for real G’s

After taking over the meat market with his Haval Köftespiess, our favorite baba Xatar strikes again. And this time, he’s coming for supermarket ice cream shelves.

Together with his Alles oder Nix-colleagues, Xatar presents you the most hyped ice cream of 2022: “G’lato”. The new product currently comes in two flavors, “Vanilla Chocolate –Brownie Chunks” and “Salted Caramel –Macadamia Crunch”.

Just like Capital Bra’s Gangstarella, Xatar created the ice cream in collaboration with the Universal Music Group for Brands.

The campaign images feature Eno and Samy as well as Xatar himself. “G’lato” is available now, all across Germany.

Subscribe to our newsletter for more updates on our work, news and deep dives in the field of hiphop business and marketing.


    Gunna and t-low
    in nohugs

    Ufo361 just announced a new nohugs – his infamous streetwear line – drop for April 17. And, as we all know, fashion connoisseur Ufo never does something without a bang.

    For the announcement of nohugs Chapter V, Ufo bagged none other than Gunna and German rap star T-Low to model for the new collection.

    The clothing line, which seems to feature a lot of red, white and block tones, has a couple of highlights ready for all you excited streetwear fans.

    Pieces made of lace, oversized looks, and sleek jackets seem to be the perfect addition to the Margiela-inspired face masks, Ufo’s models are wearing.

    Apart from the collection, Gunna and T-Low are, of course, THE topic of the occasion. While it shouldn’t be too surprising to have the young German rap star T-Low on the team, you might wonder: How did Gunna end up as a Ufo361 model?

    Well, we got the answer: Not only has Gunna worked together with Ufo on feature songs, they both also regularly hang out at Paris Fashion Week. The more you know!

    Shirin David’s
    Dirtea strikes again

    And last but not least, we got Shirin David’s iced tea brand Dirtea that just released a new flavor of the famous drink: Juicy Mango.

    To celebrate the launch, Shirin revealed a fun photo shoot where she wore a Richard Quinn two-piece, platform sandals by Acne Studios and spiked green hair. Talk about color!

    Fans also got a campaign claim to go with the new flavor; a homage to the one and only 2000s German meme “Aggro Andreas”.

    “Es ist Obst im Haus”

    Juicy Mango is the fourth flavor of the iced tea line, that consists of two different versions: Dirtea and extra Dirtea.

    Feel good story

    Highsnobiety and Off-White just launched a collection to support the late Virgil Abloh’s “Post-Modern” Scholarship Fund, which continues to sponsor young talent in fashion. The scholarship supports to students of Black, African-American, or African descent in their journey.