Cultural credibility: Solving the task with humor
![Rapper Massiv as Latif in](https://the-ambition.com/wp-content/uploads/2021/01/Massiv_4Blocks.jpg)
Good evening, honey
German rapper, actor, and entrepreneur Massiv recently published an ad for his own line of hookah tobacco. The one-minute-long commercial shows the rapper coming home to his wife and enjoying an evening meal. The light-hearted video is funny, entertaining, and – most importantly – does not feel like an ad.