Frank Ocean launches his luxury brand Homer
Homer is here
Frank Ocean, notorious for his long silences, is back with a bang. Not with new music but with his own luxury brand titled Homer. The artist announced his venture a couple days prior to launch and described it as a “independent American luxury company”.
Let’s take a closer look at Frank’s new brand and his first big collaborator: Prada.
rubies in my
damn chain
Homer seems to be dropping jewellery made in Italy as well as silk scarves for its first big move. The project has been in the works for almost three years and offers fans as well as luxury-connoisseurs an extensive collection of high-class jewellery.
Diamond-encrusted bracelets, pendants in bold colors, and gold rings sculpted into the word “OK”. Some of he pieces cost under $1,000 – some of them are on the pricier side, with one going into 6-figure territory: The “Sphere Legs High Jewellery Necklace” which costs $1.89 million.
The only way to get your hands on some of these shiny pieces is the Homer store that opens its doors today. It’s of course located in New York, where he probably worked on most of the project. Online orders can’t be made as of now, but customers can call or message the shop to place orders.
Apart from his glitzy new collection, Frank also teased Homer’s fist big collaborative work. A joint collection with Prada titled “Prada homer” that seems to offer a small and exclusive range of joint pieces, including backpacks and windbreakers.
frank, frank, frank
When Frank Ocean announces something on social media then you bet it’s big. The musician was pretty quiet on his music prior to the announcement of Homer and fans were seriously expecting some fire songs to drop. Even though that didn’t happen, the Frank-Ocean-fans seem to be happy.
After all, his merch releases are one of their kind. Frank usually drops unannounced and without warning, making it pretty hard to get his original pieces. Fans go crazy for a rare piece of Frank Ocean merch. Not only because he’s a great artist but also because he’s just so mysterious that any work of art by him is worth the money (and waiting time) for fans.
With Homer, he’s launching a timeless project that’s not connected to his music at all. A project of its own, Frank’s baby. Available starting today.
