The new generation
Elias and New Era launch a joint collection to go back to their roots

A new generation

New Era and Elias got together to drop a joint headwear collection. It’s the kickoff to New Era’s youngest campaign titled “The Music Generations” which features artists from the culture as well as the streets. The brand will launch various collections and drop content films that take fans behind the scenes to accompany the merch. Let’s take a look at the first project.