All about that green life
Drake collabs with eco-startup to reduce his carbon footprint
big aspirations
Drake is continuing his plans to make the world a better place by reducing his carbon footprint. For that, he straight up partnered up with Aspiration, an eco-startup that’s all about bettering one’s own impact on the world.
While Drake is joining the ranks of Leonardo DiCaprio and Orlando Bloom as a celeb investor, his project with the company will also entail a change of lifestyle. Let’s dive deeper into Drake’s more environmentally friendly new life.
changing for good
For their partnership, Aspiration will calculate Drizzy’s carbon footprint while he does his usual celebrity stuff like taking the private jet or going on tour. His impact on the environment will then be offset by utilizing the companies’ reforestation program.
Even though this might mean a lifestyle change for the rapper and former actor, he’s more excited than ever to eter this partnership.
“It’s exciting to partner with a company that’s found an easy way to offer everyone the ability to reduce their carbon footprint. Aspiration’s innovative approach to combating climate change is really inspiring and I hope together we can help to motivate and create awareness.”
Apart from offsetting famous peoples’ carbon footprint, Aspiration is deep in the fintech game. The company offers various financial services including a credit card, all of which are focused on being environmentally friendly. They do so by not investing in non-sustainable endeavours and offering their customers services like planting trees.
The beginning of
a trend
For the progressive company, the partnership is a huge step in making their vision more mainstream. Not only are they working with none other than Drake, but they’re also looking to widen their audience indefinitely. Co-founder Joe Sandberg explained how they want to use this huge step to influence the whole music industry.
“Part of our intention here is making the music industry sustainable. This is our first leadership move together with, I’d argue, the most influential artist in the world, and I can’t think of a better partner to open this book that we’re going to write. And I think that kind of audacious vision is exactly what Drake is in for.”
In Drake, they definitely found the ideal partner for their aspirations. Not only does he hold a lot of power as one of the worlds’ biggest celebs. He’s also no stranger to the topic of sustainability. As a long-term vegetarian, Drizzy sure knows about the downsides of mass consumption and has taken steps to combat that.
For that, he entered the plant-based meat market by starting his investment in Daring Foods’ a couple of weeks ago.
