Dior, Frank Ocean, The Weeknd’s NFT & more – This is what you missed last week

Till Hesterbrink



Here is what you missed

As every wednesday, our “This is what you missed last week” gives you an overview of the most important moves in the world of hiphop business.

This time, it’s all about Dior, who have secured probably one of the most sought-after testimonials ever in the form of Kylian Mbappé. In other news, Frank Ocean is on a fashion odyssey (You get it? Because, Homer) and drops jewelry and merch. Additionally, The Weeknd is the next world star to enter the realm of NFTs. Find out what Tom Brady has to do with it below.

Lots to cover, so let’s get into it:

PSG x Dior: Dripped out dribbling

After Dior equipped the Parisian soccer club with its own off-field collection, the next collaboration awaits us. The French luxury brand has secured PSG’s superstar Kylian Mbappé as one of its brand ambassador.

From now on, Kylian Mbappé is the face of Dior’s menswear.

I am delighted to announce that I am now officially part of Maison Dior,” he told his 63 million instagram followers.

The 23-year-old also already revealed something about the nature of the upcoming collaborations. He will not only work together with Dior in the field of fashion, but also with regard to Dior’s extremely successful Sauvage perfume series.



Frank Ocean blesses us with new output – even if it’s not music

Despite an ongoing musical hiatus (which is likely to end soon), Frank Ocean is a busy man.

Not only did he recently drop new “blonded” merch consisting of no less than four different t-shirts, but Homer also got a major update. Frank’s luxury jewelry line not only has a new collection, but also finally has its own online store. Previously, the brand could only be purchased at its New York-based store.

The new collection is called “When a dog comes to stay” and plays with the image of a dog for several pieces.

You can take a look at some of the collection HERE!

The Weeknd x Tom Brady for “Autograph”

A few months ago, Tom Brady launched his own NFT platform, Autograph. There, fans can purchase NFTs, autographed by stars. Among the supporters was The Weeknd, who has since become part of the board of directors.

After the platform previously focused mostly on athletes, The Weeknd is now the first musician to participate. They are additionally collaborating with Billboard. The signed Billboard cover of the “Blinding Lights” star as well as further virtual trading cards are on offer at OpenSea.

In terms of price, the cards start at 0.1 ETH. Currently, the highest bid on the magazine cover is the equivalent of just about $4,000. The auction will run until December the 23rd.

Whether you think NFTs are the newest wonder of the world, or a scam to trick money out of people’s pockets, because there is no in between, it is definitely wild to see Tom Brady and The Weeknd collab on something.

Feel Good Story of the Week

And as always, there’s some lighthearted fun at the end. Kylian Mbappé isn’t the only one to land a major testimonial deal, Post Malone also has a new collaboration coming up.

The superstar is now partnering with the Magic: The Gathering card game.

“I’m obsessed with Magic: The Gathering. This is really a dream come true. We’ll be doing some cool stuff so keep an eye out.”