Haftbefehl, Loredana, Luciano & more – This is what you missed last week

Alina Amin



What you missed

Like every week, we’re back with another recap of the most important happenings of the hiphop and street fashion business world.

This time, we have loads of German artists: Loredana, Haftbefehl, RIN, and Luciano. They’re all making moves outside the sphere of music. On the other side of the world, we have Diddy who is on his way to create the largest black owned cannabis company in the world.

Lots to cover, so let’s get into it!

Haftbefehl gets
his own pizza

Haftbefehl a.k.a. Baba Haft is coming for your ovens with his very own Gangstarella collaboration. Yes, you heard it right: Haftbefehl is Capital Bra’s successor and just celebrated the release of his frozen pizza, the Babo Pizza. His iteration of the snack comes in two flavors, Chicken Hollandaise and Beef Salami.

It’s one of Haftbefehl’s many endeavours and collaborations going on outside of his equally successful music career. Apart from his new pizza collab, Hafti also has his own e-shisha collab going on as well as his own burger restaurant, and iced tea.

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Loredana unveils her new brand
for the whole family

Loredanas new streetwear “Family 1st Family 4ever” brand was recently presented at About You Fashion Week in Milan. The brand stands for casual athleisure made of high-quality materials, playful finishes and inclusive looks for everybody – all pieces of the drop are unisex and designed for the whole family in line with the brand identity.

For Loredana, family was the main inspiration:

“With these looks I want to unite everyone who strives for a sense of unity and togetherness.” 

Her brand is a collaboration with the culture shop WhyNot, a venture by About You.

Diddy takes over the
Cannabis market

Diddy is known for being uber business savvy. So it comes to no surprise that he is planning to take over the Cannabis market for real. The artist has announced that he has agreed to purchase licensed medical operations in three states for $185 Million. His endeavour could create the largest black-owned cannabis company of the US. Diddy plans to use the business venture as a platform to address the racial inequities within the cannabis industry

Luciano on the cover
of Playboy Magazine

Luciano graces one of the two covers of the current December issue of German Playboy. The magazine also features an exclusive interview with the German rap star. And to top it all off, they’re dropping a joint collection.

Playboy traditionally focuses on women on the cover. After all, the magazine stands for “everything men love” – and that’s mostly women. Luciano doesn’t come without company either. In bed with him is model Laura Schultz. The whole thing was staged by photographer Thomas von Aagh. The shooting took place in Berlin.

The collection features hoodies, T-shirts, baseball caps, women’s leggings and sports bras. Of course, embedded with the iconic Bunny-logo.

RIN makes backpacks

RIN continues to make moves with its sustainable fashion label Ljubav and releases a backpack together with Cologne-based backpack and apparel brand pinqponq. The collaboration is a special edition of pinqponq’s “Blok Large” backpack, which comes in RIN’s signature Ljubav blue. The backpack was designed and developed in Germany.

The “Blok Large – Crinkle Ljubav” is the latest collab from his brand. The backpack, as the name suggests, is quite spacious and has room not only for hiking basics but also for just about anything you might have with you: Laptop, documents, shoes and more. On the backpack, as with many other Ljubav products, there is also the white logo of the brand.