Haftbefehl, Loredana, Luciano & more – This is what you missed last week
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Loredana unveils her new brand
for the whole family
Loredanas new streetwear “Family 1st Family 4ever” brand was recently presented at About You Fashion Week in Milan. The brand stands for casual athleisure made of high-quality materials, playful finishes and inclusive looks for everybody – all pieces of the drop are unisex and designed for the whole family in line with the brand identity.
For Loredana, family was the main inspiration:
“With these looks I want to unite everyone who strives for a sense of unity and togetherness.”
Her brand is a collaboration with the culture shop WhyNot, a venture by About You.
Diddy takes over the
Diddy is known for being uber business savvy. So it comes to no surprise that he is planning to take over the Cannabis market for real. The artist has announced that he has agreed to purchase licensed medical operations in three states for $185 Million. His endeavour could create the largest black-owned cannabis company of the US. Diddy plans to use the business venture as a platform to address the racial inequities within the cannabis industry
Luciano on the cover
of Playboy Magazine
Luciano graces one of the two covers of the current December issue of German Playboy. The magazine also features an exclusive interview with the German rap star. And to top it all off, they’re dropping a joint collection.
Playboy traditionally focuses on women on the cover. After all, the magazine stands for “everything men love” – and that’s mostly women. Luciano doesn’t come without company either. In bed with him is model Laura Schultz. The whole thing was staged by photographer Thomas von Aagh. The shooting took place in Berlin.
The collection features hoodies, T-shirts, baseball caps, women’s leggings and sports bras. Of course, embedded with the iconic Bunny-logo.