It’s the oldest trick in the book

… a fast-food chain boosting sales by offering a limited-time menu. But in the case of McDonald’s partnership with multiplatinum rap star Travis Scott aka Cactus Jack something was different. The chain didn’t need to add a single new ingredient to its kitchens to pull off the deal. With an exceptionally gifted creative like Travis Scott on board, McDonald’s was already halfway there. What came out of it, was a campaign that was truly outstanding in different aspects.