Bad Bunny, Nike CryptoKicks & Money Boy – This is what you missed last week


Till Hesterbrink



Here is what you missed

It’s Wednesday again and you know what that means: our weekly recap is here. Every week we deliver you the hottest news in hiphop business. All in one place.

This time around we’ll talk about Bad Bunny becoming Marvel’s first latino superhero for his feature length movie debut. Furthermore we have finally learned, what Nike’ MNLTH is. And to top it all off, let us tell you about Money Boy, who the whole scene thought was a multi-millionaire for a few days.

Lots to cover, so let’s get into it:

Bad Bunny is Marvel’s new “El Muerto”

Okay granted, Bad Bunny is not really a rapper per se. But the reggaeton-singer is still a part of the culture, of course.

With nearly 48 million monthly listeners, the 28-year-old is not only the 24th most-streamed artist worldwide on Spotify. As of now, he’s also a movie star. Sony has announced that Bad Bunny has been cast as “El Muerto.” A wrestling anti-hero originating from the Spider-Man universe. Or as it’s called, the Spider-verse.

A fitting role, after all Bad Bunny himself is an enthusiastic wrestling fan and has already demonstrate his skills during his frequent WWE appearances.

“I love wrestling. I grew up watching it and now I’m a wrestler. This is why I love this character. I think its the perfect role to me, it will be epic,” he said at the announcement at Las Veags’ CinemaCon.

The film is scheduled for release on January the 12th, 2024.

Nike & RTFKT Studios unveil the CryptoKicks

Last December, Nike bought digital fashion brand RTFKT Studios. Together, the MNLTH was launched some time ago, an NFT of which it was not yet clear what purpose it would serve. Now it has been revealed what it is all about: CryptoKicks.

The RTFKT x Nike Dunk Genesis CryptoKicks are digital sneakers that can be personalized using so-called skin vials. These can change how the digital shoe looks. MNLTH NFT owners received a couple of the vanilla CryptoKicks as well as a skin vial and another MNLTH vault.

“Nike is focused on potential ways to use blockchain technology to serve our consumers in the athletic footwear, apparel and equipment space. The MNLTH is just the start to a future of serving athletes in this space,” Nike said at the launch of CryptoKicks.

Does everything sound relatively confusing? Let’s summarize it briefly and concisely in simple words:
Owners of the Nike MNLTH NFT now have customizable shoes. Not physical ones, though, but digital ones for the Metaverse. With the help of the skin vials, the design of the shoes can be changed. Owners can wear these shoes in the Metaverse when walking through the virtual world with VR goggles, for example.

Actually, it’s not that confusing, is it?

Did BodyArmor make Money Boy a multi-millionaire?

Sadly, the answer is a straight up “No”. Money Boy just revealed in his instagram story, that he did not make millions on millions with his BodyArmor investment. But the last few days, the German rap scene speculated about Beezy beeing the richest of them all, because he invested his money in the right places. The story went like this:

Money Boy should actually be a household name to all rap fans in Germany. And even beyond the scene he should have a certain notoriety. The Viennese, who is the subject of a number of myths, has been an integral part of the domestic rap cosmos for over a decade.

Money Boy now was said to have earned almost 98 million euros through clever investments. He allegedly made the money in the course of the sale of BodyArmor, a beverage brand, to Coca-Cola. Coca-Cola bought BodyArmor for $5.6 billion, last November.

In a 2019 interview, the Boy explained that he already had secured shares in the company “many years ago.” Because he had heard that Kobe Bryant was getting in.

How many shares MBeezy has owned remains unclear. But shrewd Twitter users thought to have identified the exact financing round in which Money Boy could have entered. Investors back then acquired an average of just about 1.6 percent of the shares. Today, these would be worth the equivalent of around 98 million euros.

The whole story got even more heated when rap colleague Sinan-G also made it public in one of his streams that Money Boy was a made man thanks to this investment. He also mentioned the sum of 98 million euros.

Sadly, he is not. But still. It would have been too nice, to not mention it.