THE AMBITION in cooperation w/ TextilWirtschaft
AMBITION FIVE – Fashion ’22
We rounded up 13 experts to spotlight the top five upcoming street fashion brands from Germany and around the world that you should know.
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up-and-coming brands you need to have on your radar
Street fashion has never been bigger. The pioneers of today’s digitalized era are now major forces in the fashion industry. An even more impressive wave of newcomers follows them. However, many people outside the street fashion bubble are not aware of this development, missing out on a great opportunity to take part in popular culture.
We want you to meet the brands you will want to work with tomorrow. We want you to meet Systemics, OBS, Entire Studios and their peers.
We have put together a jury of 13 street fashion experts who are able to approach the subject from different angles. People who have their finger on the highly clocked pulse of Germany’s streetwear scene, who are up to date internationally, know the fashion industry from the inside or are highly respected in the advertising world. A mixture of journalists, bloggers, influencers, designers, DJs, stylists, models and marketeers all having two things in common: cultural know how and expertise in fashion.
ALINA AMIN (MUSIC AND FASHION JOURNALIST) * AMADEUS THÜNER (SNEAKER AND POPULAR CULTURE EXPERT) * CHERYLL MÜHLEN (FASHION JOURNALIST) * CHRISTOPHER BLUMENTHAL (DEAD STOCK FOUNDER) * DAVID DAWOOD (MODEL, DJ & DESIGNER) * DAVID STEPHAN (CCO DAVID + MARTIN) * JEAN-CLAUDE MPASSY (FASHION EDITOR & STYLIST) * JULIAN MEINERT (CREATIVE DIRECTOR) * MARK PETEREIT (CEO KICKZ) * MERCY MILANO (DJ & TALENT MANAGER FASHION JOURNALIST) * SEBASTIAN ROEB (BRAND MANAGER & DJ) * WILLY IFFLAND (FASHION INFLUENCER)
THE SHORTLISTS THE JURY CHOSE FROM
- Atelier Roupa
- ENEMY EARTH
- NO/FAITH STUDIOS
- R-AU/SCH Studio
- trendt vision
- A.A. Spectrum
- A Better Mistake
- Arnar Mar Jonsson
- Atelier New Regime
- entire studios
- HOUSE OF ERRORS
- Reese Cooper
- Spencer Badu