ABOUT YOU to launch a Hiphop joint venture called “WhyNot”
With ‘WhyNot’, ABOUT YOU is aiming to build a platform for Hiphop savvy Gen-Zers. The overall plan is to create THE platform for rappers’ personal brands and to provide guidance for artists. A platform, where they can showcase clothes, give their fans exclusive content and even drop new songs or do events.
“With ‘WhyNot’ we want to become THE Hip-Hop Shop for Gen Z. In addition to artist fashion brands, we also offer fans features such as live shopping, behind-the-scenes insights and of course special drops as well as music releases. In addition, the store also offers access to a highly curated assortment of leading streetwear brands,” promises Julian Jansen, Director Content at ABOUT YOU.
As explained earlier, they already have leading personalities from the scene on their team: In addition to Tarek Müller and Julian Jansen, the rappers Bausa and RAF Camora are also involved, as well as music managers Lucas Teuchner (TwoSides), Ronny Boldt (Ragucci & Boldt Holding), Austin Rosen (Electric Feel), and Wassif Hoteit (Keine Liebe).