For companies and HR managers, hardly any other topic is as relevant as talent acquisition. More than every second manager recognizes the war for talent as a major problem (Kienbaum & Loop GmbH_creating places, 2022). They do not understand what Gen Z talents demand and expect.
The right question companies should ask themselves is not “where do I find suitable talent?” but “how do I learn to understand their demands and implement them in the organizational context?”
An exploratory study by the global HR and management consultancy KIENBAUM and THE AMBITION raises the question: What if companies completely overlook one crucial aspect? One that shapes people in their personality, determines their values and the criteria of their satisfaction and motivation?