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Case: Welcome to Astroworld – McDonald’s x Travis Scott

It’s the oldest trick in the book — a fast-food chain drumming up sales with a limited-time menu offering. But in the case of McDonald’s partnership with Travis Scott, the chain did not need to add a single new ingredient to its kitchens to pull off the deal…
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The Ski Challenge, Montero and more: Hiphop and Short Video formats

The young content format took the internet by storm and Hiphop isn't missing out.
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Supreme and Timberland deliver their newest collaboration

Once again, Timberland and Supreme join forces on a new collaboration. But this time it's with a twist: There is no new footwear.
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SK Phantom: Skepta and Nike drop a football boot

Right in time for the UEFA European Championship.
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LL Cool J keeps it real with Rock The Bells Radio

Back in 2018, legendary LL Cool J launched Rock The Bells Radio. Recently, the rapper was able to secure another $8 million in investments to expand the brand.
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RAF Camora sold 20.000 copies of his “Der Pakt”-book in one day

Austria's rap legend RAF Camora takes over the book market.
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Nipsey Hussle’s Marathon Clothing collabs with Puma

The late Nipsey Hussle's brand The Marathon Clothing unveils their latest collaboration with Puma,
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Brand mentions in Pashanim’s 2020 hit “Airwaves”

Pashanim embodies the zeitgeist like no other. Wanna know what he thinks is cool right now? We got you.
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Nike and PlayStation team up for the newest PG5 sneaker

Nike and PlayStation team up again to launch a joint sneaker. This time it's the latest version of the PG5, the signature Nike shoe of basketball star Paul George.
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Lil Yachty is launching his very own nail polish

The fact that Lil Yachty is a big fan of nail polish is no secret. So it's only fitting that the rapper will now launch his first own line with "Crete".
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