Alexandre Arnault, CEO of Rimowa @ Study Highsnobiety x BSC
“CULTURAL RELEVANCE HAS RISEN AS A NEW CURRENCY[.]”
the impact of
Culture shapes humans and society
Culture goes deeper than age and includes different generations
Culture delivers an authentic framework for exceptional storytelling
Culture has the power to create a deep connection between humans and brands
every human wants to be part of something bigger
People strive to be part of communities. Growing up, we choose to become members of groups formed around shared passions and beliefs. We join cultures within gaming, sports, fashion or music. Brands that become part of these cultures become part of our family. Once they earn cultural credibility they gain a long lasting relationship.
THE HYPE curve OF BRANDS
Credibility can’t be bought, it can only be earned. We help brands contribute to culture in an authentic way. We root brands in the culture so that they can grow organically within it. Long-term strategies create sustainable success.
We solve business problems by decoding the brand’s DNA and finding culture elements that fit naturally