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Alexandre Arnault, CEO of Rimowa @ Study Highsnobiety x BSC
“CULTURAL RELEVANCE HAS RISEN AS A NEW CURRENCY[.]”

the impact of
culture

  • Culture shapes humans and society

  • Culture goes deeper than age and includes different generations

  • Culture delivers an authentic framework for exceptional storytelling

  • Culture has the power to create a deep connection between humans and brands

every human wants to be part of something bigger

People strive to be part of communities. Growing up, we choose to become members of groups formed around shared passions and beliefs. We join cultures within gaming, sports, fashion or music. Brands that become part of these cultures become part of our family. Once they earn cultural credibility they gain a long lasting relationship.

THE HYPE curve OF BRANDS

Credibility can’t be bought, it can only be earned. We help brands contribute to culture in an authentic way. We root brands in the culture so that they can grow organically within it. Long-term strategies create sustainable success.

We solve business problems by decoding the brand’s DNA and finding culture elements that fit naturally

THE

CROSS-POLLINATION EFFECT