Category: Report

Four Things brands can learn from Kanye West’s feud with adidas and GAP

Kanye is fighting with his business partners adidas and GAP. Learn what brands need to do, to do honest work with creatives like Kanye.
Read

London Edition #5: Merging immersive experiences and hip-hop

For our 5h London Edition, Hanna experiences a how two brothers set out to transform the way we listen to music.
Read

London Edition #4: Unknown London, sold out in seconds

For our 4th London Edition, Hanna visits Unknown London on their bus tour with Red Bull and Havana Club.
Read

London Edition #3: Kojey Radical, the Renaissance Man of UK Rap

For our third issue of "The Ambition London Edition", Hanna talks to Kojey Radical about the prejudice that black music faces, his perception of Hiphop, and why the culture is so much more than what's widely perceived.
Read

The Ambition and Appinio survey: Hiphop heavily influences what Gen-Z buys

hiphop moves Gen-Z like no other subculture does
Read

London Edition #2: The Spotify of Street Fashion

For our second issue of "The Ambition London Edition", Hanna takes us behind the scenes at street fashion start-up UPSTRM.
Read

London Edition #1: Come with us to the KAWS New Fiction exhibition

Let's take a trip to the KAWS NEW FICTION exhibition in London
Read

AMBITION FIVE – Fashion ’22

THE AMBITION and TextilWirtschaft rounded up 13 experts to spotlight the top five upcoming street fashion brands from Germany and around the world.
Read

The Ambition Score: Cultural credibility is finally measurable

We finally cracked the code.
Read