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ABOUT YOU to launch a Hiphop joint venture called “WhyNot”

Hiphop fashion is getting its own retailer.
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Why sustainable Streetwear needs its own Elon Musk

Where there is a problem – there is a solution
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Making space for oneself: In memory of Virgil Abloh

A legend. An artist. An idol.
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Virgil Abloh dies at the age of 41

Rest in peace!
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Adidas and Capital Bra made sneakers. And he got his own arcade machine

Adidas and Capi get together again for an even bigger coup.
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Brace yourself for the upcoming Xbox & Gucci collab

Microsoft's Xbox and the fashion label Gucci are working on a joint collection
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Till Jagla founds his own sneaker brand in the digital space of NFTs

Former Global Head of Energy at adidas Till Jagla moves to the future
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Lil Nas X and Jean Paul Gaultier join forces for exclusive merch

Lil Nas X and JPG get together to honour the Montero era.
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Alicia Keys will host the next Moncler Genius event

In 2018, Moncler launched the Genius series, where different designers create capsule collections for the brand. Now the first major digital event is launching, Mondogenius.The event will be hosted by none other than R'n'B superstar Alicia Keys.
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