Category: Case

The whole is greater than the sum of its parts: Marine Serre x A$AP Rocky’s AWGE

The collaboration of  Marine Serre and A$AP Rocky is everything one could hope for.
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Case: Welcome to Astroworld – McDonald’s x Travis Scott

It's the oldest trick in the book — a fast-food chain drumming up sales with a limited-time menu offering. But in the case of McDonald's partnership with Travis Scott, the chain did not need to add a single new ingredient to its kitchens to pull off the deal…
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CASE: How Capital Bra opened the F&B market for hiphop

Whatever Capital Bra touches, it turns to gold. Not only he himself profits from this...
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How Mercedes-Benz got it all right

With "Get a Job.", Mercedes-Benz succeeded in reconciling brand and culture in such a credible and fresh way as it is rarely seen.
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How to use collaborations to tap into culture: Saweetie x PLT

The UK-based clothing company PrettyLittleThing recently partnered with one of rap's finest female artists: Saweetie. It may be one of many celebrity collections, that the fast-fashion giant dropped in 2020. But it’s one of the best in showing how influencer marketing really works and how it can be part of a greater cultural marketing strategy.
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