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we believe in the impact of hiphop culture on business & society

THE AMBITION is a consulting company for hiphop culture. We enable companies to sustainably utilize the business and marketing potentials of hiphop culture. We translate cultural codes and develop strategies that root brands in hiphop.

we analyze. we strategize. we advise. we execute.
We build long lasting cultural credibility for brands

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the power of cultural credibility
don’t lie


of consumers consider a brand’s cultural relevance a key purchase consideration


say cultural relevance makes them either more loyal and/or more likely to consider switching brands

(Source:; What You Need to Know About the Culturally Conscious Consumer)

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culture ›››

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THE AMBITION was launched in January 2021. You’ll be among the first to know what’s happening at the nexus of business and hiphop and learn how to sustainably leverage business and marketing potentials of hiphop culture.

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deep dive into the impact of

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