First streetfashion collab of easyCredit Basketball Bundesliga ever.

Two years ago we set out to charge the BBL step by step with cultural credibility. After Corporate Design, Sound-DNA and Award-Ralaunch, the next step follows: a small but fine Fashion Capsule with SOULRANGE LTD.

It was especially important to us that BBL uses its means and stage to support a still young brand and the founders in the background, to expand their visibility and professionalize themselves. Just as it does with players: promoting talent and preparing them for the leap to the next level.

The Capsule is available now & exclusively at https://soulrange.co.uk/

Epic livestream & premiere party for world premier “”Rheingold”” (by Fatih Akin)

For the release of the most awaited and important movie for hiphop culture in more than ten years, Warner, THE AMBITION and Goldmann joined forces to thrill fans and celebrities with movie premier events:

A several hours long stream prior to the premier live from the XPERION in Cologne, with music acts, interviews with Toxic and a live audience welcoming Xatar & friends. The night was topped by an exclusive after movie premier party for 500 invited guests.

THE AMBITION convinces Warner TV to bring back hiphop magazine “BACKSPIN” for the series launch of “Almost Fly.”

After more than 25 years and a total of 118 issues, the print edition of the oldest German hiphop magazine “BACKSPIN” was discontinued in 2018. For the activation of the new Warner TV series “Almost Fly”, THE AMBITION revives the magazine in an exclusive special edition. Snipes was responsible for the distribution of the 4,000 copies.

Douglas, HUGO BOSS and Luciano team up

For the first activation with Douglas, we identified Luciano’s Majestic tour as the perfect stage to give thousands of people two unforgettable evenings in berlin and hamburg – and to promote the new Boss Bottled perfume at the same time.

We shot thousands of perfume-scented butterflies through the arena while Luciano performed his hit single “Schmetterling”. Moreover we organized a beauty fortoshoot for hundreds of fans attending the concert, just before the start of the show, and projected their pictures on the huge screens on stage while Luciano performed his hit “beautiful girls”.

G-SHOCK and Dardan team up for their very own collaboration

In addition to the targeted placement of G-SHOCK models on the wrists of relevant talents in the hiphop culture, THE AMBITION enabled a lot more.

The conception and execution of events & activations as well as the national approach of the “Built Different” campaign, the work on a special model with success rapper Dardan is part of our collaboration with G-SHOCK. The model, strictly limited and developed together with Dardan, was exclusively made for the kick-off of the rapper’s upcoming tour and was available exclusively in the company’s own online store and Hamburg brand store.

ALDI Nord provides “GOOD BEATS FOR ALL”

ALDI Nord is an internationally known brand that is deeply rooted in Germany’s culture and heritage. Together with the big player of supermarket chains, we expanded their wide assortment with exclusive beats. Going by the slogan “Good Beats For All”, eager consumers and rap-lovers had the chance to show off their talent and participate in an open verse challenge. The beats were created by German producers and key opinion leaders of the hip-hop scene: Juh-Dee, Young Mesh and Sirin. The three free beats “River Coke Bounce“, “Stack it up by Sun Snacks“, “Jumbo Tusker” were provided by ALDI Nord in a TikTok-Challenge and brought to life by talented rappers.
By providing high-class beats for everyone to access, this case represents ALDI Nord’s deeply culturally rooted heritage and recognition value in society and its availability for EVERYBODY for free. With this strategic approach, THE AMBITION positioned ALDI Nord in a hiphop- and rap-savvy target group and gave something back to hiphop culture, without overlooking ALDI Nords unique brand identity.