we believe in the impact of hiphop culture on business & society

THE AMBITION is a consulting company for hiphop culture. We enable companies to sustainably utilize the business and marketing potentials of hiphop culture. We translate cultural codes and develop strategies that root brands in hiphop.

we analyze. we strategize. we advise. we execute.
We build long lasting cultural credibility for brands

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our offer ›››

the power of cultural credibility
Numbers
don’t lie

89%

of consumers consider a brand’s cultural relevance a key purchase consideration

85%

say cultural relevance makes them either more loyal and/or more likely to consider switching brands

(Source: adweek.com; What You Need to Know About the Culturally Conscious Consumer)

deep dive into the power of

culture ›››

The Magazine

Be among the first to know what’s happening at the nexus of business and hiphop and learn how to sustainably leverage business and marketing potentials of hiphop culture.

Big moves: Jay-Z’s Cannabis company buys “Coastal Dispensary” for 65 Million Dollars

The Parent Company will have access to 80 % of the population.

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The Ambition Score: Cultural credibility is finally measurable

We finally cracked the code.

Read

Learning from culture: The most iconic collabs outside of streetwear

Learning from the streetwear culture.

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THE AMBITION was launched in January 2021. You’ll be among the first to know what’s happening at the nexus of business and hiphop and learn how to sustainably leverage business and marketing potentials of hiphop culture.